Visible Signs

Visible Signs
Автор
 
Год
 
Страниц
 
0
ISBN
 
2884790357
Издатель
 
Sams
Категория
 
Разное

Описание:

Semiotics—the study of signs and sign systems—has become part of the curriculum of most art schools, and this accessible, visually outstanding introduction strikes the perfect balance between theory and practice. By examining text and image in advertising, as well as “high art” versus “popular culture,” it reveals the difference between signs (such as a word or picture) and signifiers (the concept or object to which it refers).

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