Visual Images of Organizations
 |
|
Описание:
Today visual images constitute one of the main channels of communication between public and organizations. But what do we know about ways in which visual messages are perceived and understood? What role do authors, viewers, context of viewing and images play in the production of meaning? What are the methods of visual analysis? This book addresses these questions on both theoretical and empirical levels. It takes issue with traditional semiotic approaches which assume that we make sense of the visual in a rational and disembodied manner and that meanings are exchanged between authors and viewers of images in a unidirectional way. This study suggests that the nature of visual sense-making is far more complex. It is argued, with reference to Merleau-Ponty and Bakhtin’s phenomenological writings, that vision represents a multi-directional and experiential engagement with the world, and that meanings arise in an embodied, contextualised and profoundly social interaction between beings and...Похожие книги
 | Social Problems: A Case Study Approach Автор: Linda Deutschmann Год: 2007 |
 | Longman Dictionary of Contemporary English: The Living Dictionary Автор: Richard Acklam, Araminta Crace Год: 2006 |
 | The Semantics of English Prepositions: Spatial Scenes, Embodied Meaning, and Cognition Автор: Andrea Tyler, Vyvyan Evans Год: 2003 |
 | Fat Автор: Sander L. Gilman Год: 2008 |
| Greed Автор: A. F. Robertson Год: 2001 |
 | Fractal Fetishes Год: 2010 |