Web Analytics 2.0

Web Analytics 2.0
Автор
 
Год
 
Страниц
 
504
ISBN
 
9780470529393
Категория
 
Новые поступления академической литературы издательства Wiley

Описание:

“Analytics is vitally important, and no one explains it more elegantly, more simply, or more powerfully than Avinash Kaushik. Consider buying up all the copies of this book before your competition gets a copy.” — Seth Godin , author, Tribes “Lots of companies have spent lots of time and money collecting data—and sadly do little with it. In Web Analytics 2.0 , Avinash Kaushik helps us grasp the importance of this underused resource and shows us how to make the most of online data and experimentation.” — Dan Ariely , Professor of Behavioral Economics, Duke University, and author ofPredictably Irrational “Kaushik takes the witchcraft out of analytics. If venture capitalists read this book, they would fire half of the CEOs that they?ve funded.” — Guy Kawasaki , Co–founder of Alltop&Garage Technology Ventures“When people ask, ‘who is the smartest guy in the room when it comes to online marketing?’ only one name comes to...

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