Web Analytics: An Hour a Day

Web Analytics: An Hour a Day
Автор
 
Год
 
Страниц
 
480
ISBN
 
0470130652
Издатель
 
Категория
 
Разное

Содержание:

Синенький скромный платочек, Книга последних слов, Смерть в Москве

Описание:

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

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