Where Value Hides: A New Way to Uncover Profitable Growth For Your Business

Where Value Hides: A New Way to Uncover Profitable Growth For Your Business
Автор
 
Год
 
Страниц
 
280
ISBN
 
0470009209
Издатель
 
Zed Books
Категория
 
Новинки в Биографии

Содержание:

С прискорбием извещаем, Если бы смерть спала

Описание:

Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.

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