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Marketing Research

Marketing Research
Автор: David A. Aaker, V. Kumar, George S. Day, Robert Leone
Год: 2010

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders

PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Автор: Marti Barletta
Год: 2007

Truth: New Rules for Marketing in a Skeptical World

Truth: New Rules for Marketing in a Skeptical World
Автор: Lynn Upshaw
Год: 2007

Logos and No Gos: How to Understand and Get the Most from Your Brand IP
Автор: Geoff Steward
Год: 2007

Marketing Excellence: Winning Companies Reveal the Secrets of Their Success

Marketing Excellence: Winning Companies Reveal the Secrets of Their Success
Автор: Hugh Burkitt, John Zealley
Год: 2007

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness

Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
Автор: Jay Conrad Levinson
Год: 2007

Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation (PR in Practice)

Evaluating Public Relations: A Best Practice Guide to Public Relations Planning, Research and Evaluation (PR in Practice)
Автор: Paul Noble, Tom Watson
Год: 2007

Managing Marketing: Marketing Success Through Good Management Practice

Managing Marketing: Marketing Success Through Good Management Practice
Автор: Roger Palmer, Juanita Cockton, Graham Cooper
Год: 2007

Beyond Mobile: People, Communications and Marketing in a Mobilized World

Beyond Mobile: People, Communications and Marketing in a Mobilized World
Автор: Mats Lindgren, Jorgen Jedbratt, Erika Svensson
Год: 2007

Uncover the Hidden Power of Television Programming: ...And Get the Most from Your Advertising Budget

Uncover the Hidden Power of Television Programming: ...And Get the Most from Your Advertising Budget
Автор: Kevin J. Clancy, David W. Lloyd
Год: 2007

Graph Design for the Eye and Mind

Graph Design for the Eye and Mind
Автор: Stephen M. Kosslyn
Год: 2006

Street Smart Selling

Street Smart Selling
Автор: Scott F. Niedermeyer
Год: 2006

e-Business: Organizational and Technical Foundations

e-Business: Organizational and Technical Foundations
Автор: Michael P. Papazoglou, Pieter Ribbers
Год: 2006

The Hard Truth About Soft-Selling: Restoring Pride&Purpose to the Sales Profession

The Hard Truth About Soft-Selling: Restoring Pride&Purpose to the Sales Profession
Автор: George W. Dudley, John F., Dr. Tanner
Год: 2006

Marketing in the Public Sector: A Roadmap for Improved Performance

Marketing in the Public Sector: A Roadmap for Improved Performance
Автор: Philip Kotler, Nancy Lee
Год: 2006

Advertising and Hong Kong Society

Advertising and Hong Kong Society
Автор: Kara Chan
Год: 2006

E-Commerce: Business, Technology, Society (3rd Edition)

E-Commerce: Business, Technology, Society (3rd Edition)
Автор: Kenneth Laudon, Carol Traver
Год: 2006

Framework for Marketing Management (3rd Edition)

Framework for Marketing Management (3rd Edition)
Автор: Philip Kotler, Kevin Lane Keller
Год: 2006

The Moralization of the Markets

The Moralization of the Markets
Год: 2006

Food Design (Designpockets)

Food Design (Designpockets)
Год: 2006

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