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Книги на иностранных языках → На английском → Бизнес и экономика → Маркетинг и продажи → Маркетинговое исследование

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Research Traditions in Marketing (International Series in Quantitative Marketing, Vol 5)

Research Traditions in Marketing (International Series in Quantitative Marketing, Vol 5)
Автор: Gilles Laurent, Gary L. Lilien, Bernard Pras
Год: 2003

International Marketing Research

International Marketing Research
Автор: V. Kumar
Год: 2003

Brand Aid: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
Автор: Brad VanАuken
Год: 2003

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
Автор: Marieke K. de Mooij
Год: 2003

The Measure of Democracy: Polling, Market Research, & Public Life, 1930-1945

The Measure of Democracy: Polling, Market Research, & Public Life, 1930-1945
Автор: Daniel J. Robinson
Год: 2003

American Women: Who They Are & How They Live (American Consumer Series)

American Women: Who They Are & How They Live (American Consumer Series)
Автор: New Strategist Editors
Год: 2004

Household Spending: Who Spends How Much on What (Household Spending, 7th Ed)

Household Spending: Who Spends How Much on What (Household Spending, 7th Ed)
Автор: New Strategist Editors
Год: 2004

Demographics of the U.S: Trends and Projections (Demographics of the U.S., 2nd Ed)

Demographics of the U.S: Trends and Projections (Demographics of the U.S., 2nd Ed)
Автор: Cheryl Russell
Год: 2004

Qualitative Methods for Marketplace Research

Qualitative Methods for Marketplace Research
Автор: Shay Sayre
Год: 2004

Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity

Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
Автор: Janeen Arnold Costa, Gary J. Bamossy
Год: 2004

American Attitudes: Who Thinks What About the Issues That Shape Our Lives (American Consumer Series)

American Attitudes: Who Thinks What About the Issues That Shape Our Lives (American Consumer Series)
Автор: Susan Mitchell
Год: 2004

Marketing Information: A Strategic Guide for Business and Finance Libraries

Marketing Information: A Strategic Guide for Business and Finance Libraries
Автор: Wendy Diamond, Michael R. Oppenheim
Год: 2004

Market Share Reporter 2004: An Annual Compilation of Reported Market Share Data on Companies, Products,and Services (Market Share Reporter, 2004)

Market Share Reporter 2004: An Annual Compilation of Reported Market Share Data on Companies, Products,and Services (Market Share Reporter, 2004)
Автор: Robert S. Lazich
Год: 2004

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources)

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources)
Автор: Larry Percy
Год: 2004

Asking Questions : The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires

Asking Questions : The Definitive Guide to Questionnaire Design -- For Market Research, Political Polls, and Social and Health Questionnaires
Автор: Norman M. Bradburn
Год: 2004

The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview

The Focus Group: A Strategic Guide to Organizing, Conducting and Analyzing the Focus Group Interview
Автор: Jane Farley Templeton
Год: 2004

Technology Fountainheads: The Management Challenge of R&d Consortia

Technology Fountainheads: The Management Challenge of R&d Consortia
Автор: E. Raymond Corey
Год: 2004

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications
Автор: Margaret A. Morrison, Margaret Ann Morrison
Год: 2004

Creating Breakthrough Products: Innovation from Product Planning to Program Approval

Creating Breakthrough Products: Innovation from Product Planning to Program Approval
Автор: Jonathan Cagan, Craig M. Vogel
Год: 2004

Exploring Marketing Research With Infotrac

Exploring Marketing Research With Infotrac
Автор: William G. Zikmund
Год: 2004

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