Fundraising Principles and Practice (Essential Texts for Nonprofit and Public Leadership and Management)
 |
|
Описание:
This books offers a definitive text on the vital topic fundraising. It provides students of fundraising and nonprofit professionals access to the most relevant theories and includes concrete examples of modern fundraising practice. The book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. The Principles and Practice of Fundraising comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning. Praise for fundraising principles and practice "Not only will fundraisers benefit from this comprehensive yet accessible text, but this should be required reading for all nonprofit practitioners and scholars. Reading this book will provide valuable insight on a vital subject and enhance the success of any fundraising effort." ?John B. Ford, president, Academy of Marketing Science and professor of marketing, Old Dominion...Похожие книги
 | The Everything Fundraising Book: Create a Strategy, Plan Events, Increase Visibility, and Raise the Money You Need (Everything Series) Автор: Richard Mintzer, Sam Friedman Год: 2004 |
 | Keep Your Donors: The Guide to Better Communications & Stronger Relationships Автор: Tom Ahern Год: 2007 |
 | Revolution in the Mailbox Автор: Mal Warwick Год: 2004 |
 | Fundraising Online: Using the Internet to Raise Serious Money for Your Nonprofit Organization Автор: Gary M. Grobman & Gary B. Grant Год: 2006 |
 | The Fundraising Houseparty: How to Get Charitable Donations from Individuals in a Houseparty Setting Автор: Morrie Warshawski Год: 2003 |
 | Auction Fundraising Simplified Автор: Judy L. Anderson Год: 2010 |