Global Marketing: Foreign Entry, Local Marketing, and Global Management (McGraw-Hill/Irwin Series in Marketing)
Содержание:
Рукописи поэта, О чтении рукописей Пушкина, "Все тихо - на Кавказ идет ночная мгла...", Три заметки о Пушкине, Из "последней тетради" Пушкина, Историко-литературные опыты Пушкина, Стихи о бедном рыцаре, История заполнения "Альбома 1833-1835 годов", "Езерский" и "Медный всадник", Стиховедение, О ритме, Драматический стих Пушкина, Шестистопный ямб Пушкина, История литературы, Драматургия Пушкина и русская драматургия XIX века, М.А.Цявловский и его статьи о Пушкине, Список трудов С.М.Бонди по пушкиноведению, Источники статей
Описание:
Johansson’s Global Marketing, 4/e utilizes a three-pronged framework to organize the discussion of how to conduct global business: Foreign Entry, Local Marketing, and Global Management. Johansson seeks to develop the varied skills a marketing manager needs to be successful in each of these tasks. The discussion progresses from how to market an existing product outside of the domestic market to how to develop a new product for specific local markets and then broadens the scope to discuss marketing and management topics from a global managerial perspective. Legal, regulatory, political, and cultural, issues are discussed as appropriate throughout the text. Excellent examples and cases, many of which are drawn from the author’s rich international experience, help students move from concept to application. Most International Marketing books have 6-7 separate chapters up front that discuss the legal and regulatory, political, and cultural environments before they begin to...Похожие книги