Global Marketing Management
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Содержание:
Рождественское чудо, Небесный сахар, Любимая игрушка, Царский офицер, Глашина копилка, Крест в огне не горит
Описание:
Global Marketing Management A prepares the reader to become an effective manager, overseeing global marketing activities in an increasingly competitive environment. The approach presents marketing with an interdisciplinary, cross-functional perspective, where the marketer has a sound understanding of how the various functional areas interface with marketing.Похожие книги
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