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Strategic Brand Management Автор: Kevin Lane Keller Год: 2002 |
Fashion Brands: Branding Style from Armani to Zara Автор: Mark Tungate Год: 2005 |
Branding the Man: Why Men Are the Next Frontier in Fashion Retail Автор: Bertrand Pellegrin Год: 2009 |
How Brands Become Icons: The Principles of Cultural Branding Автор: D. B. Holt Год: 2004 |