How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
 |
|
Описание:
Place branding has rapidly emerged as a new and fascinating area, filled with challenges. This book guides the reader through the successes and failures, with practical advice.Place branding is a fairly new, but growing field which is attracting considerable interest. There are few comprehensive books on the subject. The authors are recognized as leading authorities in the field, regularly speaking and writing on the subject worldwide. The book includes great case studies and practical advice for the reader.Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of an attractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building a successful brand.Похожие книги
 | Strategic Brand Management Автор: Kevin Lane Keller Год: 2002 |
 | Fashion Brands: Branding Style from Armani to Zara Автор: Mark Tungate Год: 2005 |
 | Branding the Man: Why Men Are the Next Frontier in Fashion Retail Автор: Bertrand Pellegrin Год: 2009 |
 | How Brands Become Icons: The Principles of Cultural Branding Автор: D. B. Holt Год: 2004 |