Key Concepts in e-Commerce

Книги на иностранных языках → На английском → Бизнес и экономика → Бизнес и экономика. Поступления - 2009 г.
Key Concepts in e-Commerce
Автор
 
Год
 
Страниц
 
240
ISBN
 
0230516718
Издатель
 
Palgrave Macmillan
Категория
 
Бизнес и экономика. Поступления - 2009 г.

Описание:

E-Commerce is making an ever-bigger impact on the way businesses operate. "Key Concepts in e-Commerce" offers readers an introduction to the many words, terms and phrases that abound in this fast developing and increasingly popular discipline. Presented from a business and marketing perspective, the book contains over 600 entries arranged alphabetically for ease of use, and is fully cross-referenced.

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