Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
Автор
 
Год
 
Страниц
 
219
ISBN
 
ISBN10:0749441291
Издатель
 
Kogan Page

Описание:

Excellent approach. Pragmatic, realistic and deep!... Institutional-focused more than business-centric, this book gives the keys to align people value agenda with the company aspirations

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