Strategic Relationship Marketing
 |
|
Содержание:
Россия в войне 1941-1945
Описание:
There is more and more evidence that economic effectiveness and quality in customer relations must be viewed as a separate strategic issue in marketing. The attributes of exchanges, i.e. reciprocity, interdependence, partnership and transparency vis-a-vis every single customer create more profit and value for the company than do "negotiating power" and "market dominance". This book encompasses strategical as well as operational points of view and gives a complete overview of strategic relationship marketing and the theoretical rationals and paradigms. The authors introduce the concept of relationship networks and discuss how to deal with the influence of relationship. Relationship marketing is dealt with as a real marketing discipline integrating economics, institutional factors, behavioral aspects and strategy.Похожие книги
 | Sense and Respond : The Journey to Customer Purpose Автор: Sue Barlow Год: 2005 |
 | Fundamentals of Customer-Focused Management : Competing through Service Автор: Joby John Год: 2003 |
 | Branded Customer Service: The New Competitive Edge Автор: Barlow J., Srewart P. Год: 2004 |
 | Value Innovation Portfolio Management: Achieving Double-digit Growth Through Customer Value Автор: Sheila Mello, Wayne Mackey, Ronald Lasser, Richard Tait Год: 2006 |
 | Opportunity Spotting: How to Turn Good Ideas into Business Success Автор: Nigel MacLennan Год: 1999 |
 | Nonprofit Strategic Positioning: Decide Where to Be, Plan What to Do Автор: Thomas A. McLaughlin Год: 2006 |