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Fashion Brands: Branding Style from Armani to Zara Автор: Mark Tungate Год: 2005 |
Strategic Brand Management Автор: Kevin Lane Keller Год: 2002 |
Beyond Logos: New Definitions fo Corporate Identity Автор: Clare Dowdy Год: 2003 |
Branding the Man: Why Men Are the Next Frontier in Fashion Retail Автор: Bertrand Pellegrin Год: 2009 |