The Way of Strategy

The Way of Strategy
Автор
 
Год
 
Страниц
 
450
ISBN
 
1583489835
Издатель
 
Brookings Institution Press
Категория
 
Мир менеджмента

Описание:

In 1831, General Carl von Clausewitz wrote that business is war. Like war, business is a competition between organizations. The Way of Strategy is the art and science of managing organizations in competitive situations. People, organizations, and management systems win wars and capture market share. In business today, the marketplace is the battlefield. To win, people and systems must deliver quality products and services to stay competitive. The Malcolm Baldrige National Quality Award, ISO 9000 series of quality standards, and total quality management emphasize the same elements of success: people, organizations, and systems. This book unites the legacies of teachers such as Sun Tzu ( The Art of War ),Miyamoto Musashi ( The Book of Five Rings ), Niccol Machiavelli ( The Prince and The Art of War ), Carl von Clausewitz ( On War ), and others. It describes how their strategies and leadership principles produced military victories. Modern business...

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