Direct Marketing: A Step by Step Guide to Effective Planning and Targeting

Direct Marketing: A Step by Step Guide to Effective Planning and Targeting
Kogan Page
Direct Marketing
Искать в интернет библиотекахКупить


Пеппи поселяется на вилле "Курица", Пеппи собирается в путь, Пеппи в стране Веселии


Direct marketing is a popular and effective marketing communications tool. Marketing professionals and those studying for marketing degrees need to have an overall understanding of the scope and potential of this whole area. In Direct Marketing the author explores the concepts and methods of direct marketing and provides guidance on effective planning, targeting, and control. Full of practical advice, this book covers all areas of direct marketing from direct mail, telemarketing, leaflets, catalogs to direct marketing on the web and interactive TV. This practical `how to` guide will give the reader the confidence and understanding to make decisions about how to integrate their direct marketing activities into their overall marketing plan.

Похожие книги

Numerical Linear Algebra on High-Performance ComputersNumerical Linear Algebra on High-Performance Computers
Автор: Dongarra J.J., Duff I.S., Sorensen D.C.
Год: 1987
The Transformation of Marketing and Business OrganisationThe Transformation of Marketing and Business Organisation
Автор: Romei Valentina
Год: 2010
Commonsense Direct MarketingCommonsense Direct Marketing
Автор: Drayton Bird
Год: 2000
Direct MarketingDirect Marketing
Год: 2011