Direct Marketing: A Step by Step Guide to Effective Planning and Targeting

Direct Marketing: A Step by Step Guide to Effective Planning and Targeting
Автор
 
Год
 
Страниц
 
180
ISBN
 
0749436778
Издатель
 
Kogan Page
Категория
 
Direct Marketing
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Содержание:

Пеппи поселяется на вилле "Курица", Пеппи собирается в путь, Пеппи в стране Веселии

Описание:

Direct marketing is a popular and effective marketing communications tool. Marketing professionals and those studying for marketing degrees need to have an overall understanding of the scope and potential of this whole area. In Direct Marketing the author explores the concepts and methods of direct marketing and provides guidance on effective planning, targeting, and control. Full of practical advice, this book covers all areas of direct marketing from direct mail, telemarketing, leaflets, catalogs to direct marketing on the web and interactive TV. This practical `how to` guide will give the reader the confidence and understanding to make decisions about how to integrate their direct marketing activities into their overall marketing plan.

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